By Soren was born from a desire to give Africans beautifully designed, unique and high-quality products with a Scandinavian edge.
By Soren was foundered by Soren Lassen and his two son’s Nicholas and Paul. Soren, originally from Denmark moved to South Africa after finishing his studies in Copenhagen. He has been in manufacturing for over 35 years. He expresses his heritage into beautiful Scandinavian designed products.